Weidenhammer's "reinvention of the can" on supermarketshelves:

Müller’s Hausmacher Wurst packed in PermaSafe

Hockenheim/Nuremberg, 29 September 2009 – Weidenhammer Plastic Packaging, the relatively new plastics division of the Weidenhammer Packaging Group, introduced its world first PermaSafe concept at FachPack in 2007. As a "reinvention of the can," this innovative plastic packaging solution for sterilized and pasteurized food products is designed to compete with conventional glass jars and tinplate packaging. At the same time, PermaSafe offers more creative options for marketing processed foods. Parallel to FachPack 2009, the first product packed in PermaSafe will be launched on the market: Müller’s Hausmacher Wurst will be selling its "Heideverführung" sausage specialty in a PermaSafe package. This new Müller’s product is primarily aimed at younger consumer groups. The innovative Weidenhammer packaging solution is a key element in the marketing concept.